Gene synthesis ensures access to nearly any DNA sequence, regardless of its origin or complexity. Synthetic methods offer reliability, flexibility, and rapid turnaround time for a clear advantage over traditional cloning methods. In this webinar we will demonstrate the easiest and most convenient way to get your desired DNA sequence. We will walk you through the design and ordering process, and illustrate the benefits of gene optimization to achieve maximum expression in your final host cell line. Finally, we will discuss the benefits of our gene-to-protein service, including protein structure determination.

Learning objectives:

• Discover the benefits of gene synthesis
• Find out how gene optimization boosts expression of your protein
• Learn about integrated and reliable services, all the way through to purified proteins
• Discover the fastest and easiest way to assemble your DNA construct using Invitrogen GeneArt DNA Fragments and GeneArt Gibson Assembly® cloning kits